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	<title>zoddesign.com</title>
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	<link>http://www.zoddesign.com</link>
	<description>Portfolio and Design Blog of Jarrod Bell</description>
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	<language>en</language>
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		<title>Moving your WordPress Site</title>
		<link>http://www.zoddesign.com/moving-wordpress</link>
		<comments>http://www.zoddesign.com/moving-wordpress#comments</comments>
		<pubDate>Tue, 20 Jul 2010 11:20:38 +0000</pubDate>
		<dc:creator>The Zod</dc:creator>
				<category><![CDATA[Articles]]></category>

		<guid isPermaLink="false">http://www.zoddesign.com/?p=367</guid>
		<description><![CDATA[This is a little tip for anyone that was using a test server before publishing there website to the world. Before putting this blog up I was running it from my computer, so that I could muck about in the coding without everything going to hell. Once I had everything in some semblance of order [...]]]></description>
			<content:encoded><![CDATA[<p>This is a little tip for anyone that was using a test server before publishing there website to the world.<br />
Before putting this blog up I was running it from my computer, so that I could muck about in the coding without everything going to hell. Once I had everything in some semblance of order and more or less working, I followed this helpful article from the <a href="http://codex.wordpress.org/Moving_WordPress">WordPress Codex</a> to transfer my site to the new server. I then encountered <strong>The Problem</strong>. All my images and links were going back to the database on my computer. So all the images where coming from http://localhost.zoddesign instead of www.zoddesign.com. and I don&#8217;t know if my humble iMac could handle the strain.  You see wordpress uses absolute paths instead of relative paths. I don&#8217;t know that much about php and databases so I&#8217;m sure there&#8217;s a reason for it<br />
<span id="more-367"></span></p>
<p>An absolute path is like receving a friends address, city, province, and postal code.<br />
while a relative path is like saying it&#8217;s at the corner of such and such road.</p>
<p>Now you can go into each page fixing every link after link then checking them over and over again or the Zod way.<br />
I should point out by the time I finally found how to do this I could have fixed all the links manualy but now I know how to do it and knowing is half the battle.</p>
<p><strong>Step 1:</strong> first go into your cPanel and look for <strong>phpMyAdmin</strong>. Once you find it give it a click to open it.<br />
<strong>Step 2:</strong> Now on the left hand side there will be a list of databases click on the wordpress database.<br />
<strong>Step 3:</strong> At the top of the page will be a button called <strong>SQL</strong> give it a tap.<br />
now the good part<br />
<strong>Step 4:</strong> In the text box below type in the following<br />
<code>UPDATE wp_options SET option_value = replace(option_value,  'http://www.old-example.com', 'http://www.new-example.com') WHERE  option_name = 'home' OR option_name = 'siteurl';</code><br />
if this didn&#8217;t do anything then congratulations you setup wordpress correctly on the new server.<br />
<strong>Step 5:</strong> Now to fix the posts and pages links with the following command<br />
<code>UPDATE wp_posts SET guid = replace(guid,  'http://www.old-example.com','http://www.new-example.com');</code><br />
<strong>Step 6:</strong> and finaly any internal links linking to your site<br />
<code>UPDATE wp_posts SET post_content = replace(post_content,  'http://www.old-domain.com', 'http://www.new-domain.com');</code></p>
<p>And there you have it</p>
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		<title>Spec Work</title>
		<link>http://www.zoddesign.com/spec-work</link>
		<comments>http://www.zoddesign.com/spec-work#comments</comments>
		<pubDate>Mon, 05 Jul 2010 07:01:20 +0000</pubDate>
		<dc:creator>The Zod</dc:creator>
				<category><![CDATA[Articles]]></category>

		<guid isPermaLink="false">http://www.zoddesign.com/?p=315</guid>
		<description><![CDATA[One of the biggest questions of design, To Spec or not to Spec. For those of you not familiar with the term, Spec work is short for Speculative Work, any job for which the client expects to see a finished product before agreeing to pay. It&#8217;s like ordering a Big Mac then refusing to pay [...]]]></description>
			<content:encoded><![CDATA[<p>One of the biggest questions of design, <strong>To Spec or not to Spec.</strong> For those of you not familiar with the term, Spec work is short for Speculative Work, any job for which the client  expects to see a finished product before agreeing to pay. It&#8217;s like ordering a Big Mac then refusing to pay because the required big doesn&#8217;t meet (or meat) your expectations.</p>
<p>It is one of those problems that just will not go away, and I suspect it pops up in different fields of creative form. All the thought that goes into most creative forms, is hidden from the hoards of consumers that just look at your work and sum it up with a simple &#8220;I could do that.&#8221;</p>
<p><img class="alignnone size-full wp-image-366" title="I could do that" src="http://www.zoddesign.com/wp-content/uploads/2010/07/art1.png" alt="" width="690" height="384" /><br />
<span id="more-315"></span><br />
And that is my theory of spec work. People don&#8217;t understand design, all they see is some basic scribbles on a page and conclude that they should only have to pay fifty bucks for it. Try handing a quote of several thousand dollars to that same man and he&#8217;s going to laugh so hard his shins will snap and rocket to the moon.<br />
Design work is largely immaterial, 90% of any project is nothing more then mind games. Playing with colour theory, experimentation in different forms of gestalt, rules of proportion balance and emphasis, and when the rules can go sod off. Clients and consumers never see or understand this side of design.</p>
<p>There is also the problem of end results. If you order a Big Mac you know that your receiving a burger that resembles the taste of hamburger, you buy a car you get a big metal box that moves fast. People have basic assumptions about what there getting except with design. They might like a piece of art but they don&#8217;t know why, and it&#8217;s are job to help deconstruct the mystery for them.</p>
<p>Well I have a craving for a Big Mac now for some unknown reason, What do you think?</p>
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		<title>Brief Design Briefs</title>
		<link>http://www.zoddesign.com/design-brief</link>
		<comments>http://www.zoddesign.com/design-brief#comments</comments>
		<pubDate>Wed, 30 Jun 2010 07:56:28 +0000</pubDate>
		<dc:creator>The Zod</dc:creator>
				<category><![CDATA[Articles]]></category>

		<guid isPermaLink="false">http://www.zoddesign.com/?p=286</guid>
		<description><![CDATA[When you’re starting on a new design project, it is of the utmost importance that you get a detailed design brief. This is the first thing that must be done, before you even think about picking up your sketch book or computer. There are two reasons for this: • First, it ensures that you, the [...]]]></description>
			<content:encoded><![CDATA[<p>When you’re starting on a new design project, it is of the utmost importance that you get a detailed design brief. This is the first thing that must be done, before you even think about picking up your sketch book or computer. There are two reasons for this:</p>
<p>• First, it ensures that you, the designer have point a of reference, giving you key points to focus on<br />
• First, the client. knows exactly what they want to achieve from there project.</p>
<p>This will save you time and therefore the client saves money. The main point of the matter is: The more information you receive  at the beginning of the project, the more value for money you’ll present to the client.</p>
<p>So lets get started, I’ve set out some pointers for writing a  graphic design brief.<br />
<span id="more-286"></span></p>
<h3>Corporate profile</h3>
<p>Start with a short, honest synopsis of the organization  or company. Incorrect assumptions can render the entire opening discussion  absolutely worthless.</p>
<p>Find out what the organization does, this might seem like a no brainier but it helps establish the base of the project. How long has the company been around, what kind of history does it have. Are they in a niche market or is there competition, if so how does your client stand out.</p>
<h3>The Goals</h3>
<p>Good design has a huge influence on the success of a company&#8217;s  marketing strategy &#8211; but, for it to work clear goals                       must be set.</p>
<p>Do you  want                      to Generate sales?<br />
Promote inquiries?<br />
Obtain information from your audience?<br />
Encourage them to tell others?</p>
<p>If there aims and objectives are not clear, then  your design brief has achieved another purpose.</p>
<p>One of the best parts of actually sitting down and writing a design brief, is  that it helps to clarify your thoughts and can help to find  flaws in what you might of thought was a solid idea.</p>
<h3>Your Target Audience</h3>
<p>Detail any demographic figures about the audience  that may                   be useful like age, sex, income, occupation, and lifestyle of those you want to reach.</p>
<p>Are they  looking                      to consolidate existing clients or appeal  to new markets.</p>
<h3>Budget And Time-Scale</h3>
<p>How much the client is willing to spend will give the you a good  idea of the                    type of  solution that can be realistically provided.</p>
<p>Time scale is also an important consideration &#8211; so find out if there is a specific deadline that has  to be                    met.</p>
<h3>Design Examples</h3>
<p>Providing examples of what might                      be effective or relevant design can be a great help  in writing the design brief.</p>
<p>Look at there current                      marketing materials, and there competitors &#8211; even if its only purpose is to  explain                      what they don&#8217;t  want from                      new marketing materials.<br />
If there is a design style that would particularly work                      &#8211; then explain why.</p>
<p>You don&#8217;t have stick to the medium that  you are                      designing for when getting a list of inspiration and  influences.                      If a TV ad or music video creates the  atmosphere                      that you want your promo pieces to have, then it&#8217;s  perfectly                      reasonable to have it in the design brief.</p>
<p>The more clues you get about there design tastes,  the more                      likely you will be able to produce  something that meats there goals. Being expected to  second-guess what thay need rarely produces the best results.</p>
<p>Remember not                    copy the ideas you get&#8230; but use them as inspiration at  the start                    of the design process.</p>
<p>Any experience designing without a brief? Do you think theirs any thing that should be added above?</p>
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		<title>The Art of Communication</title>
		<link>http://www.zoddesign.com/communication</link>
		<comments>http://www.zoddesign.com/communication#comments</comments>
		<pubDate>Wed, 23 Jun 2010 22:19:56 +0000</pubDate>
		<dc:creator>The Zod</dc:creator>
				<category><![CDATA[Articles]]></category>

		<guid isPermaLink="false">http://www.zoddesign.com/?p=232</guid>
		<description><![CDATA[A recent experience with a client who had rather poor communication skills that thusly affected the relationship and design process, made me realize just how important it is to have good communication. You can&#8217;t just be a yes man, you have to talk to your client and make sure you BOTH understand each other. When [...]]]></description>
			<content:encoded><![CDATA[<p>A recent experience with a client who had rather poor communication  skills that thusly affected the relationship and design process, made me realize just how important it is to have good  communication. You can&#8217;t just be a yes man, you have to talk to your  client and make sure you <strong>BOTH</strong> understand each other.</p>
<p><img class="alignnone size-full wp-image-329" title="Can Phone" src="http://www.zoddesign.com/wp-content/uploads/2010/06/communication3.png" alt="Can Phone" width="690" height="400" /></p>
<p>When there is a lack of communication in play, a lot of assumptions are made.   And, we all know to ASSUME – makes an ASS out of U and ME. I have seen, first hand, what the lack of communication can stir up.   You think you have anticipated everything your client needs then upon presentation the client is dissatisfied with the result.  Each of us has our own impression of how things should look and function and  it isn’t until one of us is unhappy, that things come to ahead.  If we begin with each of our expectations, this  can be minimized.<br />
<span id="more-232"></span></p>
<h3>Ask questions</h3>
<p>It is vitally important to communicate with your client. Don&#8217;t just be a yes man, saying you can do any or every thing that they ask. Question every thing to find out what they need and want, and ensuring that the project is up to your abilities.</p>
<p>Make sure you know what they want, having a sketch book with you to take notes and even some initial design ideas really works  well and makes your clients feel good about the process. Sharing a lot with them during the initial design phase, helps you to  know if your on the right track, and also allows for a more collaborative  process.</p>
<p>If you don&#8217;t understand what the client wants, ask more questions. Find design work that they like, give them examples of projects similar to what there asking for, ask what they like about the designs. The more you know about them and there design tastes will better inform you on what direction to go.</p>
<h3>Keep the Client in the Loop</h3>
<p>The best way to communicate is to let the client know whats going on. Set a number of milestones for the project and show them to the client. Then they know how far the project is coming along if it is still on message and help spot problems early on before they turn into headaches.</p>
<p>If you finish your design and then show the client the completed work, then you’re going  to feel a little frustrated about the numerous revisions the client is sure  to have. It is best to have something a little more loose put together at first.  Something hits all the points you know they want and gives them options of how the design can move ahead. Then as they give  feedback you can give solutions that fulfill the clients needs in a  design-minded way.</p>
<p>You also need to stay in contact, which a lot of people neglect…  but is  important. Always try to end interactions with clients weather it is by  phone, email or an in-person meeting, by letting them  know when they  can expect to hear from you next. This just puts them at  ease and  eliminates any wonder. I don&#8217;t recommend stalking them, that never ends  well,  but a simple “I’ll be emailing you Friday with an update”  keeps  them from calling you repeatedly because they might think you’ve   forgotten about them.</p>
<h3>Be Clear about Payment Terms</h3>
<p>This is quite important. You and the client need to have this clearly stated. 99 out of 100 problems all have to do with money. The client doesn&#8217;t want to feel screwed over and nether do you.</p>
<p>Make sure the client knows your payment policy, and make sure you stick to your payment policy. The client should know about payments for the deposit to start the project, revisions, and completed work. If you charge for additional revisions give them a reminder before you start charging.</p>
<p>If both party&#8217;s know and understand the payment terms you avoid the biggest problem any designer has to face.</p>
<p>I  encourage you to share your thoughts on the subject in the comment   section.</p>
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		<title>What do you choose not to see.</title>
		<link>http://www.zoddesign.com/blarg-honk</link>
		<comments>http://www.zoddesign.com/blarg-honk#comments</comments>
		<pubDate>Thu, 10 Jun 2010 10:04:59 +0000</pubDate>
		<dc:creator>The Zod</dc:creator>
				<category><![CDATA[Client]]></category>
		<category><![CDATA[Posters]]></category>

		<guid isPermaLink="false">http://www.zoddesign.com/?p=170</guid>
		<description><![CDATA[It’s a Zoo approached looking for a poster, flyer, and program, for there upcoming play, about social apathy. Picking up clues from the script two major elements popped up, a movie, and a abused female. The typography helps reenforce the theme of urban decay, and gives it a grunge look.]]></description>
			<content:encoded><![CDATA[<p>It’s a Zoo approached looking for a poster, flyer, and program, for there upcoming play, about social apathy.</p>
<p><span id="more-170"></span><br />
<img src="http://www.zoddesign.com/wp-content/uploads/2010/06/movie5.png" alt="Casualties of Progress" title="Casualties of Progress" width="690" height="1084" class="alignnone size-full wp-image-288" /></p>
<p>Picking up clues from the script two major elements popped up, a movie, and a abused female.<br />
The typography helps reenforce the theme of urban decay, and gives it a grunge look.</p>
]]></content:encoded>
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		<title>Go ahead, grab a pint of Yale</title>
		<link>http://www.zoddesign.com/yale-brewery</link>
		<comments>http://www.zoddesign.com/yale-brewery#comments</comments>
		<pubDate>Tue, 08 Jun 2010 01:59:21 +0000</pubDate>
		<dc:creator>The Zod</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[School]]></category>

		<guid isPermaLink="false">http://www.zoddesign.com/?p=144</guid>
		<description><![CDATA[The newest micro brewery to hit the shelves, of your local liquor store (well not really). Yet one more school project. We had to design a company from the ground up. It all started with a list of businesses that we had to chose from. With my rather extensive knowledge of barley wines, I went [...]]]></description>
			<content:encoded><![CDATA[<p>The newest micro brewery to hit the shelves, of your local liquor store (well not really).</p>
<p><img class="aligncenter size-full wp-image-201" title="Yale Brewery" src="http://www.zoddesign.com/wp-content/uploads/2010/06/yale1.png" alt="Yale Brewery Logo" width="690" height="333" /></p>
<p><span id="more-144"></span></p>
<p>Yet one more school project. We had to design a company from the ground up.</p>
<p>It all started with a list of businesses that we had to chose from. With my rather extensive knowledge of barley wines, I went with a micro brewery. I settled with the rather simple name of “Yale Brewery” after the neighbourhood of <a href="http://en.wikipedia.org/wiki/Yaletown">Yaletown</a>. I liked how yale sounded like ale and the tag-line “Grab a pint of Yale.” just flows of the tongue.</p>
<p>Once I had the name, I got started on the logo design.</p>
<p><img class="alignnone size-full wp-image-205" title="logo sketches 1" src="http://www.zoddesign.com/wp-content/uploads/2010/06/logo1.png" alt="some logo sketches" width="690" height="502" /></p>
<p><img class="alignnone size-full wp-image-206" title="logo sketches 2" src="http://www.zoddesign.com/wp-content/uploads/2010/06/logo2.png" alt="more logo sketches" width="690" height="502" /></p>
<p><img class="alignnone size-full wp-image-207" title="logo sketches 3" src="http://www.zoddesign.com/wp-content/uploads/2010/06/logo3.png" alt="even more logo sketches" width="690" height="502" /></p>
<p><img class="alignnone size-full wp-image-208" title="logo sketches 4" src="http://www.zoddesign.com/wp-content/uploads/2010/06/logo5.png" alt="more and more logo sketches" width="604" height="512" /></p>
<p>I liked the brick logo and developed it further.</p>
<p><img class="alignnone size-full wp-image-209" title="logo sketches 5" src="http://www.zoddesign.com/wp-content/uploads/2010/06/logo4.png" alt="the last of the logo sketches" width="612" height="842" /></p>
<p>Once the logo was finalized a Graphic Standards Guide was assembled.</p>
<p><img class="alignnone size-full wp-image-211" title="GSG 1" src="http://www.zoddesign.com/wp-content/uploads/2010/06/summery1.png" alt="Graphic Standards Guide" width="690" height="792" /></p>
<p><img class="alignnone size-full wp-image-212" title="GSG 2" src="http://www.zoddesign.com/wp-content/uploads/2010/06/summery2.png" alt="Graphic Standards Guide" width="690" height="791" /></p>
<p>Stationery was designed.</p>
<p><img class="alignnone size-full wp-image-225" title="Stationery" src="http://www.zoddesign.com/wp-content/uploads/2010/06/yale9.png" alt="Stationery design for yale brewery" width="690" height="556" /></p>
<p>A booklet was laid out and designed.</p>
<p><img class="alignnone size-full wp-image-226" title="booklet cover" src="http://www.zoddesign.com/wp-content/uploads/2010/06/yale10.png" alt="The Cover to the Yale Brewery Booklet" width="650" height="650" /></p>
<p><img class="alignnone size-full wp-image-227" title="booklet pages" src="http://www.zoddesign.com/wp-content/uploads/2010/06/yale11.png" alt="Pages from the Yale Brewery booklet" width="690" height="345" /></p>
<p>At the same time I was, as you can see designing the boxes and beer bottles.</p>
<p><img class="alignnone size-full wp-image-224" title="All the boxes" src="http://www.zoddesign.com/wp-content/uploads/2010/06/yale8.png" alt="All the boxes" width="690" height="616" /></p>
<p><img class="alignnone size-full wp-image-223" title="more boxes" src="http://www.zoddesign.com/wp-content/uploads/2010/06/yale7.png" alt="more boxes" width="690" height="795" /></p>
<p>Each brew had it&#8217;s own graphic for the box, using images and textures found around Yaletown.</p>
<p><img class="alignnone size-full wp-image-222" title="Original Draught" src="http://www.zoddesign.com/wp-content/uploads/2010/06/yale6.png" alt="Original Draught" width="690" height="462" /></p>
<p>Original Draught&#8217;s photo was suppose to be, of a iconic train located in Yaletown. But alas I could not get a decent photo, and thusly had to go with just some random train. But the idea was Yaletown was originally a heavy industrial area dominated by warehouses and rail yards. So Original Draught was Original Train.</p>
<p><img class="alignnone size-full wp-image-221" title="Cream Ale" src="http://www.zoddesign.com/wp-content/uploads/2010/06/yale5.png" alt="Cream Ale" width="690" height="462" /></p>
<p>For Cream Ale I got this lovely photo of an apartment building with these amazing reflections, and gives the Cream Ale a light and open feeling.</p>
<p><img class="alignnone size-full wp-image-220" title="Honey Brown" src="http://www.zoddesign.com/wp-content/uploads/2010/06/yale4.png" alt="Honey Brown" width="690" height="587" /></p>
<p>I servilely shocked a man trying to get this photo. I happened across this sweet door knocker downtown, so I pulled out my camera and tripod (no I don&#8217;t feel weird walking around downtown with a tripod, well not anymore.) and started taking a few shots when the door suddenly opens and some guy is staring down the end of my camera. I quickly gave him the art student story flashed him my student ID and booked it.</p>
<p><img class="alignnone size-full wp-image-219" title="Amber Ale" src="http://www.zoddesign.com/wp-content/uploads/2010/06/yale3.png" alt="Amber Ale" width="690" height="462" /></p>
<p>I can&#8217;t remember why I used this photo sorry.</p>
<p><img class="alignnone size-full wp-image-218" title="Hefeweizen" src="http://www.zoddesign.com/wp-content/uploads/2010/06/yale2.png" alt="Hefeweizen" width="690" height="462" /></p>
<p>For Hefeweizen I found this small creepy park that was all laid out in stone and concrete. I guees I used this photo for Hefeweizen because it&#8217;s hard to say and the park was hard to think of as a park.</p>
<p>Well there was a design for the bottle labels but quite frankly I didn&#8217;t like them. So you don&#8217;t get to see them, But I did do up some specialty bottles enjoy.</p>
<p><img class="alignnone size-full wp-image-229" title="Yale Bottles" src="http://www.zoddesign.com/wp-content/uploads/2010/06/yale12.png" alt="Yale Bottles" width="690" height="462" /></p>
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		<title>What’s my name</title>
		<link>http://www.zoddesign.com/moniker</link>
		<comments>http://www.zoddesign.com/moniker#comments</comments>
		<pubDate>Wed, 19 May 2010 17:47:23 +0000</pubDate>
		<dc:creator>The Zod</dc:creator>
				<category><![CDATA[CD]]></category>
		<category><![CDATA[Client]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[band]]></category>
		<category><![CDATA[booklet]]></category>
		<category><![CDATA[concept]]></category>

		<guid isPermaLink="false">http://www.zoddesign.com/?p=135</guid>
		<description><![CDATA[I was contacted by the Band looking for a design for there CD cover. The band had the concept for this CD “When every one is gone all that’s left is a name.” They also were working on a budget and thusly needed something that was low cost, the simple answer was to design the [...]]]></description>
			<content:encoded><![CDATA[<p>I was contacted by the Band looking for a design for there CD cover.</p>
<p><img class="aligncenter size-full wp-image-194" title="moniker cd" src="http://www.zoddesign.com/wp-content/uploads/2010/05/moniker2.png" alt="The Moniker CD Cover" width="690" height="356" /><br />
<span id="more-135"></span></p>
<p>The band had the concept for this CD “When every one is gone all that’s left is a name.”</p>
<p><img class="aligncenter size-full wp-image-192" title="moniker cover" src="http://www.zoddesign.com/wp-content/uploads/2010/05/moniker.png" alt="The Moniker Cover" width="690" height="291" /></p>
<p>They also were working on a budget and thusly needed something that was low cost, the simple answer was to design the CD cover as a case.</p>
<p><img class="aligncenter size-full wp-image-195" title="moniker foldout" src="http://www.zoddesign.com/wp-content/uploads/2010/05/moniker3.png" alt="Opened Moniker Cover" width="690" height="363" /></p>
<p>The wasteland was created with a crumbling wall to symbolize both a tombstone and the decayed state of the world, with the bands logo blasted into the wall like a shadow.</p>
<p><img class="aligncenter size-full wp-image-193" title="moniker back" src="http://www.zoddesign.com/wp-content/uploads/2010/05/moniker1.png" alt="The Back of the Moniker Cover" width="690" height="462" /></p>
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		<title>Vicious Circle</title>
		<link>http://www.zoddesign.com/vicious-circle</link>
		<comments>http://www.zoddesign.com/vicious-circle#comments</comments>
		<pubDate>Sun, 18 Apr 2010 07:21:03 +0000</pubDate>
		<dc:creator>The Zod</dc:creator>
				<category><![CDATA[CD]]></category>
		<category><![CDATA[Client]]></category>
		<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://www.zoddesign.com/?p=117</guid>
		<description><![CDATA[This is one of those projects that every thing just seamed to fall into place. I was contacted by the band looking for a cover design for there Cd&#8217;s. The second I heard the name of the band I had this in mind instantly. I drew a few sketches right there to give them an [...]]]></description>
			<content:encoded><![CDATA[<p>This is one of those projects that every thing just seamed to fall into place.<img class="alignnone size-full wp-image-178" title="Vicious Circle" src="http://www.zoddesign.com/wp-content/uploads/2010/04/Vc3.png" alt="Vicious Circle CD Cover" width="690" height="377" /><br />
<span id="more-117"></span><br />
<img class="alignnone size-full wp-image-382" title="Vicious Circle" src="http://www.zoddesign.com/wp-content/uploads/2010/04/VC1.jpg" alt="Vicious Circle" width="690" height="949" /></p>
<p>I was contacted by the band looking for a cover design for there Cd&#8217;s. The second I heard the name of the band I had this in mind instantly. I drew a few sketches right there to give them an idea of what I was thinking and they gave the go ahead.</p>
<p><img class="alignnone size-full wp-image-176" title="Booklet" src="http://www.zoddesign.com/wp-content/uploads/2010/04/Vc1.png" alt="Booklet design for Vicious Circle" width="690" height="266" /></p>
<p>The vicious circle between life and death. For one to live one must die.</p>
<p><img class="alignnone size-full wp-image-177" title="Vicious Circle CD" src="http://www.zoddesign.com/wp-content/uploads/2010/04/Vc2.png" alt="Design for the Vicious Circle CD" width="690" height="258" /></p>
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		<title>Level</title>
		<link>http://www.zoddesign.com/level</link>
		<comments>http://www.zoddesign.com/level#comments</comments>
		<pubDate>Sat, 17 Apr 2010 21:20:27 +0000</pubDate>
		<dc:creator>The Zod</dc:creator>
				<category><![CDATA[CD]]></category>
		<category><![CDATA[Client]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Logo]]></category>

		<guid isPermaLink="false">http://www.zoddesign.com/?p=114</guid>
		<description><![CDATA[The Band was looking for a logo and CD art for there new CD release. The Cd cover and logo was made in a rush for an upcoming gig. With plans for a new logo to be used in future covers, t-shirts, and promo material. There style of music definitely falls with in the heavy [...]]]></description>
			<content:encoded><![CDATA[<p>The Band was looking for a logo and CD art for there new CD release.<br />
<img class="alignnone size-full wp-image-141" title="Level Cd Cover" src="http://www.zoddesign.com/wp-content/uploads/2010/04/level1.png" alt="Level Cd Cover" width="690" height="485" /><br />
<span id="more-114"></span>The Cd cover and logo was made in a rush for an upcoming gig. With plans for a new logo to be used in future covers, t-shirts, and promo material.</p>
<p><img class="alignnone size-full wp-image-166" title="Level new Logo" src="http://www.zoddesign.com/wp-content/uploads/2010/04/Level2.png" alt="Lever Logo" width="690" height="428" /><br />
There style of music definitely falls with in the heavy metal category and so the dark and creep imagery was created to complement the music.</p>
<p><img class="alignnone size-full wp-image-167" title="Level Inside" src="http://www.zoddesign.com/wp-content/uploads/2010/04/Level3.png" alt="Inside the CD" width="690" height="403" /></p>
<p><img class="alignnone size-full wp-image-168" title="Level Back" src="http://www.zoddesign.com/wp-content/uploads/2010/04/Level4.png" alt="Back of the Level CD" width="690" height="287" /></p>
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		<title>The Art of the Olympic Poster</title>
		<link>http://www.zoddesign.com/olympic</link>
		<comments>http://www.zoddesign.com/olympic#comments</comments>
		<pubDate>Wed, 17 Mar 2010 10:03:49 +0000</pubDate>
		<dc:creator>The Zod</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Posters]]></category>

		<guid isPermaLink="false">http://www.zoddesign.com/?p=24</guid>
		<description><![CDATA[As we wrap up the Olympic season, lets take a look back at this year’s posters and graphics and how the designs have changed over the years. But first some art history, so that we have some idea about what the hell where talking about The first modern Games were held in Athens ( how [...]]]></description>
			<content:encoded><![CDATA[<p>As we wrap up the Olympic season, lets take a look back at this year’s posters and graphics and how the designs have changed over the years. But first some art history, so that we have some idea about what the hell where talking about</p>
<p><a href="http://www.postershow.com/olympic_poster/index.htm"><img class="aligncenter size-full wp-image-277" title="olympic posters" src="http://www.zoddesign.com/wp-content/uploads/2010/03/c_olympic_poster_new_large.jpg" alt="Olympic Posters" width="464" height="330" /></a></p>
<p><span id="more-24"></span></p>
<p>The first modern Games were held in Athens ( how dramatic ) in 1896. At the time no official poster was ever created. It wasn&#8217;t until 1912 the Olympic Games in Stockholm, Sweden that an official poster was planned for and executed. The Games organizers did not have much in the way of communication. Radio advertising was not used until the 1928 Games in Amsterdam and television not before the 1936 Games in Berlin, Germany. This meant that the promotion of the Games was entirely dependent on print. The poster was the only method of announcing the Games.</p>
<p><img class="aligncenter size-full wp-image-279" title="olympic" src="http://www.zoddesign.com/wp-content/uploads/2010/03/olympic1.png" alt="Olympic posters from thew early 1900s" width="636" height="300" /></p>
<p>The vary first few Olympic posters are strong in the concept of the  coming together of nations. Each one at has an element of togetherness, people standing united the use of flags it&#8217;s basically designed to show camaraderie &#8220;Yes we are competing against one and other, but we are still brothers.&#8221; The use of the archetypal Greek inspired  Glorious Man that embodies strength, perseverance, and pride the classical depiction of the Olympics.</p>
<p><a href="http://www.zoddesign.com/wp-content/uploads/2010/03/olympic2.png"><img class="aligncenter size-full wp-image-281" title="olympic posters 3" src="http://www.zoddesign.com/wp-content/uploads/2010/03/olympic2.png" alt="Olympic posters from thew early 1900s" width="600" height="301" /></a></p>
<p>In the mid nineteen hundreds the posters start shying away from the unity  message and start on more of a &#8220;Are Country is the Best&#8221; slant. The  Glorious man is still there but now he is standing apart from every one,  and belongs to no one but the host city.</p>
<p><a href="http://www.zoddesign.com/wp-content/uploads/2010/03/olympic3.png"><img class="aligncenter size-full wp-image-282" title="olympic3" src="http://www.zoddesign.com/wp-content/uploads/2010/03/olympic3.png" alt="" width="690" height="608" /></a></p>
<p>Starting in the 60&#8242;s the poster design moves to more of a logo  depiction, completely devoid of the strength, perseverance, and pride  that has for so  long been the classical depiction of the Games. It&#8217;s said that the loss of the Glorious Man and the depiction of his   Glorious Ass Kicking of Glory makes the more modern Olympic posters a failure.</p>
<p>I have to disagree some what.  Let me first say that I absolutely loved the  Olympics.  It was <strong>fantastic</strong> having people from all over the world descending upon my city.  And winning Gold in hockey in Canada, in Vancouver, in GM place, oh WOW.  But I don’t think it’s  great because there is some idealized iconic man that is displaying his  dominance.  And I don’t think it’s great because Canada won the most Gold medals.  I think the Olympics is  about finesse and subtlety these days instead of brute strength. It’s more about the stories than about the  overall medal count.</p>
<p>And that is a whole lot harder to portray  effectively as a poster or an iconic design. The Games are meant to be branded as a point  in time where athletes competed at the top of their sport and perfection.  So the posters and  imagery should reflect that.</p>
<p>I do think that the more recent campaigns have been less successful.  Most are simple imagery has been mashed into an generic, politically correct sprites or cartoons that just have no meaning.</p>
<p><img class="aligncenter size-full wp-image-309" title="Vancouver Olympic Poster" src="http://www.zoddesign.com/wp-content/uploads/2010/03/olympic4.png" alt="Vancouver Olympic Poster" width="450" height="340" /><img class="aligncenter size-full wp-image-310" title="Individual Sport Posters" src="http://www.zoddesign.com/wp-content/uploads/2010/03/olympic6.png" alt="Individual Sport Posters" width="690" height="350" /></p>
<p>This year, The Olympic poster is quite nice but once again it&#8217;s just so generic, all it says about the games is &#8220;We have wildlife, some trees, and water.&#8221;  But Vancouver has  added a little bit of character and life back into the individual sport posters, And could have easily been incorporated into the main poster to create something beautiful.</p>
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