Jun
8
Go ahead, grab a pint of Yale
The newest micro brewery to hit the shelves, of your local liquor store (well not really).
Yet one more school project. We had to design a company from the ground up.
It all started with a list of businesses that we had to chose from. With my rather extensive knowledge of barley wines, I went with a micro brewery. I settled with the rather simple name of “Yale Brewery” after the neighbourhood of Yaletown. I liked how yale sounded like ale and the tag-line “Grab a pint of Yale.” just flows of the tongue.
Once I had the name, I got started on the logo design.
I liked the brick logo and developed it further.
Once the logo was finalized a Graphic Standards Guide was assembled.
Stationery was designed.
A booklet was laid out and designed.
At the same time I was, as you can see designing the boxes and beer bottles.
Each brew had it’s own graphic for the box, using images and textures found around Yaletown.
Original Draught’s photo was suppose to be, of a iconic train located in Yaletown. But alas I could not get a decent photo, and thusly had to go with just some random train. But the idea was Yaletown was originally a heavy industrial area dominated by warehouses and rail yards. So Original Draught was Original Train.
For Cream Ale I got this lovely photo of an apartment building with these amazing reflections, and gives the Cream Ale a light and open feeling.
I servilely shocked a man trying to get this photo. I happened across this sweet door knocker downtown, so I pulled out my camera and tripod (no I don’t feel weird walking around downtown with a tripod, well not anymore.) and started taking a few shots when the door suddenly opens and some guy is staring down the end of my camera. I quickly gave him the art student story flashed him my student ID and booked it.
I can’t remember why I used this photo sorry.
For Hefeweizen I found this small creepy park that was all laid out in stone and concrete. I guees I used this photo for Hefeweizen because it’s hard to say and the park was hard to think of as a park.
Well there was a design for the bottle labels but quite frankly I didn’t like them. So you don’t get to see them, But I did do up some specialty bottles enjoy.
